Advertising martial arts Tips

 Fortunate enough to glimpse twelve of it! advertising experience, rookie can not write, veterans say unknown land of contending in the advertising, who can come out on top, but the key is to martial arts facility coveted secrets Bale. good book talent with advertising, advertising humor tragic history, along with clear and neat flow chart to explain enigmatic ads secret trick too vivid and clear, easy for anyone to swallow, and instantly open up your Rendu II pulse. repeated study, the highest technology will enable you to crowded! About the BBDO executive creative director Wong Wo advertising grew to love cranky, school mess, was determined father grew up only pull tricycle, and long, but not a lonely, shy personality , determined in the rock songs the musicians, unfortunately tone deaf, and now has 22 years in the advertising creative, but also do not want to shut down the Golden Calf Award, Gold Prize cell vehicles Industrial Designers Association Design Review Lecturer of Chinese Culture Studies, the Republic of China National Development and Corporate Image Development Association Supervisors recommended order book catalog Wang Yi Hsing, Joan recommended sequence I II III Hongming He Qinghui recommended sequence into the sequence recommended Recommended Order Section IV V Zhong Yi Zhang Baiqing Preface Preface of the ad is 400 meters relay, not the 4,000-meter marathon! A. One can give full play to the environment, creative 0. ! 1. in the end, ; it? 6. Creative 21 strokes! 7. Come on, talk about creative! 8. and Copy Writer noisy one! 9. If the students not the it? business 11. an almost perfect AE! 12. an AE Bible 13. a purpose, the concept of 14. well check your business case! 15. write a great Creative services and personal services & Veg 17. 10 Reasons successful advertising! 18. customers, how do you environment for the growth 21. love your products! 22. advertising right and wrong and good and bad 23. You have to find out 24. Positioning 25. Rory eight cable 26. Strategy and creative view of 27. ad 28. a dazzling show! 29. You are a good boss? 30. What is ROLC a reasonable and pleasant working environment 31. workflows 32. tired, dead man! 33. subject to industry and services! 34 . advertising : China Price Press Advertising Tips and outside the martial arts tumbling more than 20 chapters containing advertising bustling, historical storm, a reign of terror still can not excel, ; - squatting stances, practicing Zhang Jin, luck raising interest rates ... ... the various moves, complementary, flexible use of the trained hand sharp, good for the tool for practitioners, The ad book, and even living in advertising popes set of dogmas are waiting for them to subvert the epigenetic kid! So I promised from the moment of Leshan Zhang, I began to anxiety - as I do not like advertising a book and do not trust advertising book, are opposed to advertising the book to see other people who can say? After all, every second change is the right advertising to keep our noses in my head, carefully turn the book finished, I can not help but admire the play Zhang Leshan out. ginger is the old lady, he is really talented people make the best use of the ad - a humorous history of hardship along with clear and neat flow chart, put two or three advertising companies erupted mess and running account account was lively and clear! whether anyone can easily swallow, what they need. For outsiders, the advertising company can quickly learn about what they going to changing patterns; on the advertising industry recruits, we can now learn now selling, shorten the trial period; and my level of advertising that old thief who can not help but to thank him, and he reminds us every day the body of the old mixed with the mud guys the importance of basic skills, while providing many of our teaching on the precious material (especially do not like my kind of people finishing the cumulative data), I'm sure it will become a very good on the shelf, also like to use the tool, especially when I am unable to meet the world of advertising agencies curiosity: What is copywriting? you work a few hours a day on average? you are hiding under the table like creative? business going to pull customers? ... ... I think I can give this book to him: all are written on the inside it! course, you do not think reading this book, can operate advertising, advertising a. all the challenges are from reading this book, throw the book begins, because the real can not teach is a gift talented; is your courage to face difficulties, perseverance; is your attitudes toward life, as well as passion and temperature ... ... Do you remember in Star Wars, Kenobi Skywalker said of the words: turn off the computer off machines do believe you own your own feelings! (Leo Burnett Executive Creative Director Wang Yi Hsing, Joan) Recommended Sequence �� Warren wonderful things the advertising industry seems to always come to more than any other industry types. a variety of hobbies, quirks are often heard, It was ; Music Education advertising (AD MAN) Orchestra in��, quirks is a years of advertising, both This is after 20 years of his reign of terror, though not as the elixir, but at least the basis of prescription, efficacy fairly complete recipe, more than enough to meet the general basis of the absolute battle, game in her hands. Moreover the prescription drug list has a broad effect, almost the majority of job-related and advertising covered the business, creative, strategy, process, work ethics, advertising, environment, job responsibilities and other professional knowledge of the possible difficulties encountered with the disaster, a variety of illnesses, one by one the right remedy, will not say drugs to illness, but at least you can certainly reduce the pain and improve physical fitness. I am the person is a name of ; and admiration. he has Advertising, general manager of Wo He Qinghui) Recommended Sequence �� This is a martial arts secrets! make advertising company disability secrets! writing a book of into the river, littered with corpses, is not easy for the body of adults read the common people (as advertising is), no squatting should not be just a good horse to innocent victims, so write this the Letters, a type of a plan to inculcate newcomers, so that we get hold of clear , put forward to understand, do not muddle in their own ignorance in death. Meanwhile, if the referendum is also large, advertising company, readers will come to their own with the money (advertising agency) and pay the (advertisers) do not come along often, or always secretly willing to co-Yan Chiu. Why? causes. First of all, money, into thousands of millions of advertisers pocket out, and today continue to advertise stitch, find is not that exactly what you want to have a sales improvement. their own products of course, everything is good, the best are squeezed into every advantage to go about advertising, especially the company logo, the more large as possible. But do not think the advertising people, focus!! in a limited number of seconds and layout of the ads, there is no focus on the miserable, too much into the original message to be more indifferent to passive consumers. Thus, need to have a strategy, which is looking for an entry point to capture the consumer's mind. Well, in the end will gamble on which entry point it? advertising more fortunate moment, is the product itself has a unique feature to the goods as a starting point. But most of the time not so lucky, was from the beginning of goods, analysis of consumers, to decrypt the market to find a really good starting point to stir the hearts of this stage if the can come up with a good result also A- Me-two-four (Amitabha), the end to see whether the person advertising the brain and eyes out, and to convince customers. then down, creative staff can not be able to understand strategy? from time to convert it into a language of moving it to consumers ? is another round of difficulties. advertising, first strategy money, money and the advertisers who ward off evil Helenians advertising companies, often learn from each other, communicate, more suspicion, contention, if not a criterion, it is easy to lose-lose, big money, big mistake! standing on an ad the position of the Lord was pleased to Lawrence willing to take the time to write this book. He used to not only have rich experience of foreign advertising creative director, and now has become the operator of local advertising companies, I believe that all this advertising the advent of knowledge management, Tips, will be able to benefit advertisers, while also meet the Business Unit Marketing Associate Ming-Jin) we finally �� recommended sequence for Wong, executive creative director of advertising Wo Chang Leshan publishing this concept, in the hope of professional knowledge (currently only refers to the advertising and marketing aspects) are more popular, so that some people who are interested, can borrow from our publications, some of his expertise to promote and help. So In addition to publication of the Rolling Stones Culture most of the book translated. only a few of this, about the rate of ten percent is from local professionals in this field, write your own, create their own book. to our observations, in fact, these people create their own books sales, better than the translation, it proves that our own creative book is welcome. Why do these professionals create their own books so little? most of the professional writing they are very busy people, we have had unsolicited manuscript draft dragged on a year to pay the painful experience. When I was young would have liked to read books these advertising and marketing, so many books published in Rolling Stone culture are used to read when I was young, but also they have a preference The. Rolling Stones Culture of these translations are published in the classic works great, but I always wanted to break through, and that is to find some professional marketing advertising to write a book. We have to actively offer these professionals, their work experience and knowledge through the book and share, but most of them are very busy, no time to write. Zhang Leshan this Leshan is the AD MAN band playing music partner. Leshan Zhang, in my mind is a very distinguished creative person's accomplishments in music he is also very deep, to be honest if it is not our AD MAN Orchestra him, is difficult to mix down. He is responsible for collecting data, music ... ... is one of the most serious orchestra. In our chance to practice in groups, chatting about his past years in an advertising agency traini ng some of the experience, know that he collected some very important, valuable information, coupled with his years of experience in the advertising creative work, I was very excited, very active in inviting him to tidy up after the data book. Of course, these words of almost a year, every time have constantly urged him, with his invitation to write. but he was too busy. To what extent he was so busy it? once we train the militia to 11 points, we all have to go home and rest, he should back a bag back to the company to work overtime. Therefore, until now only a matter of fact the book is understandable. The book is finally out! This is the middle Zhang Leshan, edit, and I will open several times to see how we do this book together good. advertising professional books were also a variety of categories, but like this, . Zhang Leshan in the creative work for many years, very good at drawing, so in the middle of this book, he interspersed a lot of his own illustrations. I read it carefully and found that there is a most important feature of this book is that it is arranged, complete. His concept of how to advertise it, finishing a clear context. This is his own personal combat experience, so in terms of chapter organization and writing is very suitable for reading and reference books are the same as practice step by step The. Zhang Leshan He is too modest. When I find him writing a book, and today the completion of the book, he always thought he was not qualified to that level and a book. but I always remind him that, after all, and they know how important information is worth sharing with everyone out, perhaps such a view to his heart it! he practiced and overtime and proposals busy to complete the course of this book, we are to thank him. (Rolling Stones Culture Director Zhong Yi-long segment) sequence �� courtesy of Leshan brother recommended offer for his maiden hit, design company for the runway to and advertising design, basic concepts in the design should be shared, are in limited space, showing the most appropriate form show, so strongly advocated Leshan brother into the Chinese , more well-known business case, there are Acer Computer Group, Yuanta Securities Group, Wing Shun Construction Company ... ... and so on. In two of us and advertising career, in public and private aspects of the study have the same growth process. In recent years , the Leshan brother and I post the Secretary, but through the World Cup Organization Award Organizing Committee of the solicitation, often we take care in one, to serve as judges around the Taiwan Straits and the promotion of speech work. there are also many mutual Qicuo opportunities. In particular, along the endless stream of his frank confession rich experience in advertising and integrated the essence of the martial art to plain and understandable way, come together to form carefully and patiently continued for more than 2 years, writing on both sides of this valuable advertising tool for Shenju. After carefully read this book, I believe that selections from the book industry boom, because the books will not be lonely. Here also look forward to Leshan brother do better to write several books of the actual ad. (Chi was general manager of communication and business Co., Ltd. Zhang Baiqing) Preface early autumn of 1981, playing a blind ad that crashed into the wrong line, just like being hypnotized to work with wildly plus 3 days class, middle of the night came home confused, weakness, and my heart would like to quit next Monday, 3 day's salary also say nothing to take it. But after a Sunday, I do not know how, early in the morning and happily go to work. The next day, every day seems to open a new window, continue to find The new sky and new challenges. Although still often too tired to go home like a slow death dog leash, even unknowingly have even gone on Sunday, but a nap woke up and could not wait to put another outstanding challenge. began to feel he is not just a masochistic problems, very Fanjian's, and then I - I enter on the line! creative, really weary of the industry, because often you run exhausted, fell to the bottom only to find a natural paradise, where all the wild notion had found the stage, and full of experimental and unknown, continue to flirt with your hidden desires and ambitions. but also of hard knocks found that advertising is absolutely bulkhead is not wishful thinking foolhardy, all bold and creative moves behind the effort must have a solid foundation, of course, is to get the most fortunate predecessors Tips to teach, so as not fanciful, Baipaoyitang, so the collision in the collision hit them, he just let me find more than a dozen strategic moves, there is highly prized happy, the original martial arts in advertising in the unknown, there are so many secrets Collection, often read to them the essence, so that the problems encountered in daily work break one by one, it is suddenly see the light , surprised. But, you know every martial art martial arts master will own secrets, hidden Jingong do not want exposed, and want to get quite difficult. Fortunately, over the years by the name of the job-hopping, travel around the world, not Crackdown less expert, learn from each other to do so. Now, every time a new generation of advertising teenager hard to see, but stumbled to no avail, they hope to be able to accumulate all these years to share experiences with them, with practice, a total of Xiang future. In addition, people really anxious that the advertising environment in Taiwan has gone through ten years of international impact, but why is there still so many unreasonable and professional practices? my good friend, Lin, general manager of the company is advertising Meng he said: high-profile experiences to write a practical point of view into a book, but also expect the overall advertising environment for the future, make a modest. Friend asked: Why the title to be called Tips which is generally created by ordinary men's! . In this, risking charges of a limb, boldly rewritten as some help! This is a record of more than 20 years experience in advertising, and reference number of local and foreign advertising companies training materials and re-finishing tool, the purpose of advertising for the future work environment, outlined an country business advertising is the key to success. For these appropriate location in the appropriate thing to do 2. a good learning environment for the growth of the business philosophy of the noble profession of advertising martial arts + Tips 3. reasonable and pleasant working environment complete with a clear organizational structure of workflow management is the introduction of 400 ads meter relay, not 4000 Mimalasong! advertising company with customers, selling product is the only responsible to achieve the Perfect big idea (Big Idea) Otherwise, go to creative forefront of customer work orders (O rientation), with the , or because the structure of different clients, most of the work is 4,000 meters into the marathon run, in the end because of time pressure, resulting in their feet, lying dead corpses! final customers will threaten to go, bitter it! This is why the same people, in different environments, performance and achievements will be different! ad 400-meter relay do the ; Advertising (How to say) Client (Client) Business (Account) Creative (Creative) products (Production) 100100100100 Great product strategy, advertising strategies, the value of two-way integration creative hair care products dedicated lead a life of ease �� �� dough gently along a smooth call back the original look �� Maggie Cheung�� ��wings celebrity recommend increasing confidence in the safety of double-sided adhesive �� �� �� your peace of mind lively and active young woman in white card �� special praise the virtues of a woman's unique and serious nature �� �� real women the most beautiful female characters perform classical and romantic European-style cake stand of mature love �� �� Let love settle down! �� European fairy tale of love in the church's right! any group of the team have some ; strong stick, proposal, it can be run more than 50 meters for the customer. Similarly, the senior creative staff of photography or computer graphics research particularly, so production staff can also help to run more than 50 meters, but the important thing is not one lie, do not run, or is out of the bar, no way to pick up, the results are not distinguish the direction of even the truck, so the 400-meter relay race, running into 4000 Mimalasong ... ...! client (Client) Business (Account) Creative (Creative) product (Production ) 5015015050 innovative product strategy, advertising strategies, the value of goods big ad 4000 Mimalasong! as advertising creative (Creative Director, Art Director, Copy Wri ter, Designer ... ...) Do you have abundant talent, competence creative post sold as a commodity open window to the soul? you like a sponge - a substantial absorption of new knowledge, keen to collect the wonderful life and touched, and full of curiosity? Do you think the level - to overturn the traditional, challenging logic, surprise, creativity! creative! creative! creative! ... ...? you creative strategy - not for the creative and innovative, not for winning and creative, only to reach a ? the main component of creativity is not afraid of failure! as advertising the company's business planning (Account Executive, Supervise, Manager, Director) you have the marketing expertise, business planning competency post, a customer's brand steward? you facts - Do not assume that the free status of evidence to confirm the details in black and white, left Mi huge fine? you integrated communications - studying market conditions, media effectiveness, product of the back of its hand, insight into consumer demand? you creative strategies - to brand itself as steward, as a commodity to find location, the proposed strategy, the right guidance creative direction? you brave armed crown - between right and wrong, attention to strategy to protect good ideas, good communication, courage is responsible? as director of advertising ( Account Director, Creative Director, Team Leader ... ...) Do you have Leadership ability, competency in charge of a job, the road to promote the sector towards excellence? you take the lead - do not be late, do not easily leave, take the initiative to lead the overtime, the full develop people effectively? you nothing good - check the details carefully and take the initiative to explore the problem, master schedule, do quality control? Do you work hard make progress - thirsty for knowledge, continuous learning expertise, and departments to plan their growth? you Mathias and economic - fair assessment, reward and punishment, incentives and everyone can play? advertising, I think you will agree that advertising career called go in and never bored. so-called To sleep, to play, but also with the family, is really experience). Once the radio to talk about one topic: the work of creative people living there a long time what effect? I said: the subject was to lay out, because creativity is in life, work, work and in life, so I do not called the impact, there is I do not know will not affect the fetus? Companies go to work, but also make great business people (Le Le is not all that it will not cause us, greatly despised! the so-called addiction medicine advertised as ; constipation, ancestor eight generations ... ... thrilled! Of course, this , then what is the good plan, at least live happily point, but also more worthy of its own. Therefore, the following recommendation: a: quit it does make you an insight into the characteristics of each advertising company, and various martial arts ads Tips, but do remember to be at least two years of a company, not the bank, because at least two years, you can diffuse the good company, wonderful customers; at least two years you are eligible to criticize Diao customers, the company's difficult. In fact you want to make a good showing results, two years is not enough; I've seen a year's creative people jump, long jump to go home to eat himself. recommend two: creative pocket you must cultivate a keen observation force, at any time moved into the life of