Linden Research, Inc. is a port city of San Francisco, California, U.S., game development company. developer network to encourage players to create their own can be a variety of activities, including aerial adventure and enjoy the beautiful night to night clubs. Players can also make friends, build their own wealth. the whole game not only brings real players still surprise and adventure. [Zhuantie] Reuters amazing initiative: real media presence
virtual world events in the game to the player as a news release. Cnet their attempt to Reuters and is absolutely a good deal. Traditional media have overcome the difficulties may find a gap .10 16 March, Reuters announced in the simulation game Second Life (Second Life) in the establishment of a news organization. This sounds like an interesting project. Although the game Players have long been used as virtual weapons, equipment, pay for, but most people may not envisaged to make the virtual world to the event as a news release.
Second Life is a very popular MMORPG in the United States game, began operating in 2003 and now has 900,000 subscribers. In this virtual world, players can play the role, the use of virtual currency the exchange, which greatly enhance the players interest in virtual transactions. Statistics show that Second Life players have reached the daily $ 35,000 the total expenditure. can imagine, in this virtual world, will occur similar to the real world breaking news, entertainment, business, and even social problems of virtual community.
Reuters in Second Life, established news agency, became the real world and virtual world of information exchange places. It set up a special web page , post text, pictures, video and other forms of news coverage in addition to the players all kinds of news occurred in the virtual world, but also to the flawless look through the newspaper, the site of the players the real world of news reporting, but also readers outside the game understanding of the events in the game. In addition, players can also keep a specific handheld device to receive from the Reuters Second Life news segment.
commercial bone marrow has long been deep into the game, has become an important game for free to survive. Reuters is not the first person to eat crab, other than set up shop in this game, Toyota, Adidas, the more interesting is, Sun on the 12th of this month which was held in Second Life a virtual press conference, company executives for its second life as an interview, and of the press conference for the Sun provides a virtual meeting place for the IT media group Cnet, which prior to Reuters in Second Life established the headquarters. Then, after Reuters, . Although the virtual world of the game, but the player is real, this is a huge market, when large numbers of people put a lot of time on games, the game itself has a very high advertising value. The intervention of the media further accelerated between the real and the virtual world of information flows, creating new potential for wealth. the virtual world of a transaction, is likely to lead to real-world interest in a company, and among the events in the real world, but also virtual world will impact the business dealings.
Reuters and other have been or wish to enter the virtual world of media, made a most cost-effective trading. in the establishment of a network news organizations in the game, just register for free, buy the necessary virtual items, but this is a pilot initiative to attract both the virtual and real world perspective. as a Reuters editor in chief of the Office of Second Life, Adam Pasick that reported in the virtual world and the real world does not work much difference. Indeed, with the News Corp. acquisition of My Space transformation strategy that is different from the network game, the media business in the form and nature of change did not happen, but it can use the lowest cost and fastest way to reach a new depth a certain area of the economy.
This also caused another to think the game has a strong cohesive community seems to have become the new wealth of an exchange place. If the media and commercial advertising in the virtual world can a big success, then whether future online games could become a platform for integration of Internet service do? virtual goods transactions already has the characteristics of e-commerce, other services are also likely to go up the platform in the game to complete it
[Zhuantie] large multiplayer online game will change the traditional business of the 11 reasons
: Wencent Maher Translation: Forest from www.d2life.net
original quote from:
This article lists things like Second Life (Second life) and World of Warcraft (World of Warcraft) that massively multiplayer online role-playing games (MMORPGs) in the presentation of the new features. This article focuses on the game environment provided by the business opportunities and challenges, before we make any comment Please re-look at our understanding of the concept of the media.
1. the media is the business environment
with media and technology to constantly put our so-called re-definition of the concept. Once we accept the media, not just the fact that newspapers and radio and television, then the obvious like the game Second Life this can be added to the ranks of the media. The key difference between the old and new definition of traditional media is A service for business, new media tools which will include the formation of a business environment is no longer exists only as a medium.
2.
unlimited resources of such large-scale game can continue if attract more players to join then we have no reason to doubt that natural resources are not constrained the expansion of the world can achieve unlimited.
3.
the authenticity of the virtual economy is that Second Life's virtual economy booming there is real economic value of the most typical examples, especially the development of virtual wealth, has been in a virtual game several examples of real benefit, and such a key driver of the virtual economy of virtual wealth lies in the extension of the real world .
4. outdoor advertising to return to fashion
If you walk up the real world more secure, then we will probably have more outdoor ads. In this new world of Second Life
widely reported in the outdoors will be more interactive, such as we can implant a billboard in the link connected to the call center, or to billboards to accept customer orders directly, and we do not have to worry about these billboards will be animal or savage human intentional damage.
5.
web produced from the re-emergence makes the distance and position seem less important, because we flat graphics and text through the exchange and therefore does not exist if you can, and I have more a concept. The three-dimensional world, where your virtual character work in which to live again with a similar location in real life has meaning to you.
6. it becomes enriched in the game < br> Even if every day you spend only a short time in the game, but because you have chosen this time to spend in the virtual world and make it in the real world than to spend even more substantial
, the reason is the virtual everything in the world for you than the real world have more appeal. Some people watch TV, some
people in sports, while others used to stay at some of the singularity does not actually exist in the world. For many players, the game became the best choice to spend time
choice.
7. new and incredible market will
because the original composition of the New World and the world in different people's work be more flexible way, people's aspirations and needs of the potential scope and the real world very different from a lot of things can not be found in the real world equivalent. This means that with the birth of new things, new markets will be appears.
8. everyday folk to enjoy the service as to the bank or go to the supermarket
shopping tired of these customs in daily life in the virtual world works suddenly become interesting. to understand the subtleties of the companies can make their own products and shopping process becomes more interesting to attract more customers.
9. customer service once again become personal
as customers face to face communication services have been changed by the telephone and mail handling, even though the service change more rapidly and more readily available, but the service quality was declining. based on the virtual avatar make face to face customer service approach to customer service again.
10. God is still working (bug fixes and new versions )
games and virtual world developers are always concerned about the operation of this world, they will respond quickly to emergency situations, user groups can impose undue influence on developers to make some of the problems will not drag on for a long time to get solution.
11. all only just begun
massively multiplayer online games is only in its infancy, economic, political and cultural impact has only just appeared and remain in a small range. no matter of what will be, is of profound significance. The problem is, there will be many people indifferent to it all this development?
view if you have more order and I will welcome back into the subject in the collection. < br> [Zhuantie] Are you ready? virtual life is about to begin!
switched
please do not Here, you can shop, save money, work, or walking around with my friends. It is redefining the Internet in three-dimensional space into m.
I was standing in a empty train station, the station is endlessly rising surrounded by rolling Castle, distant birds and gurgling streams coming from the voice chat through the noisy crowd around the sound reached my ears. these people together from across North America now, they leaned on the couch or lazy , or in small groups to gather into a ball.
a group of ballet dancers are wearing body armor and a few men talking, some guy in the suit Gelv interest to the aliens and the long wings women to demonstrate their dance steps. I try not to stare at them. or put it accurately, that the figure should be my version of ago, when I use the arrow keys on your keyboard to control the avatar in the street outside stroll, can from a distance of about 1 m behind the double perspective of viewing the world. in my side, one blue and one wearing elf tall woman black cloak is suspended in the air strike Jianpanshangqiao something invisible. I can hear the sound of keys, floating in their head at the cartoon-like text box show that they are discussing computer programming problems.
are invisible on the screen keyboard and text boxes with doing the same thing. Each new arrival in the basic outfit.
shuttle allows you to substitute a three-dimensional world in the software, you can talk with other substitute, but also with the tools to build all sorts of things in it. But in to, this is not a game, it was more like an animated version of real life. There is no end or victory in a particular object of the game.
2000 for the first time available in the including Amazon.com founder Jeff. Beizhuo Si and eBay founder Pierre. Omidyar. today entered the Each person registered will appear in the began to work here, shopping, or learning. It sounds like 10 years ago when people talk about the Internet commonplace. but apart from the most basic structure of Web pages, like outside, by the people to join their construction. you want a corner of the world to work with peers to discuss the design blueprint of the meeting room you?
to build their own one, can substitute for the other came. want to sell your band creating music? to be a music jukebox, which fitted in the MP3, then you can let residents pay Linden dollars (Carper is the has been kept in the invention of new applications for it. It's e-business is becoming more and more potential. The virtual world has.
U.S. banking giant Wells Fargo (Wells Fargo) have Wal-Mart, American Express and Intel are also ready to use may become the next generation network.
example, if I want to then be able to pass this by talking to people mm shown by the new form to the old method of mm into the real-life money. but before I do, I have to learn how to dress himself and walk around.
crushed. While I am very embarrassment when a guy wore skull and crossbones came over me with his fingers. in my body and between his hands a flashing light.
is stealing your soul. air, this looks like a down overlooking the island of Hawaii, where people seem to come from the movie to do. I and the to a message: Austria is the destination for my moment to provide a mobile transmission channel. I press standing on a balcony overlooking the sea on the lovely. I stood a man wearing a white windbreaker. When occasionally flew a few meters in the window to look inside of what the second floor. I found the current Web page in fact, limit us, a two-dimensional space, which is inherent to human thinking, communication and shopping approach does not fit, and San Francisco office is located in the road, it is located in the city near the north beach area of the Gulf. There is no mischievous imp, but the lady has received me keep a blue hair. into the office inside, all around is the theme of glass walls, large open office area was full of toys, I strongly feel is the real world into the corner of one of the most peculiar.
face with an exaggerated smile, keep a wire as gray-haired man jumped out from the office and say hello, his body is also composed of a pair of jeans and T-shirts the standard first line. This man is Linden Labs CEO Philip. Rosedale. Second Life 7 years ago, Rosedale resigned from the well-known audio company RealNetworks streaming media in an executive position, to create a people can come together to artists and game designers to create three-dimensional things, so you want to rely on ordinary users to create every thing to build a virtual world that is the fundamental idea was not feasible.
but those opponents is not expected to broadband mm explosive popularity of the network faster Internet connections allow Rosedale and Linden Labs CTO Kony. Dion De Laika create a set of image-based streaming media graphics system. This means that you are . It's the practice of most video games is completely different mm in these games, you see everything is predetermined, drawn, stored in the CD or game card.
another Rosedale good idea is to a considerable number of users, and they not only 20 years old male technology freak. today, free, Linden Labs through the sale of virtual land to make money in these lands, the user can keep what they built. residents to build their own everything, so Linden Labs about 100 employees more like a servant of this world rather than creating persons. to maintain a way to make everyone love the environment, we need some basic rules.
annoying or destructive behavior of people will be kicked out of by the staff of Linden arbitration, of course, the arbitration meeting is in the Linden dollars can get as a reward.
basic work led to the exchange and sell Linden dollars into real currency (Linden from all currency exchange transactions in the commission charged that), but also engaged in various real estate development business mm from the body parts to create unique designs for those who do not want to own residents.
in Anshe Chung) is the Linden's servers. devoted to the analysis of the writer and the virtual world consultants London. Reynolds that a hotbed of Marxism. mail-order retailers such as LLBean on its home page can provide a leading Second Life's a substitute will be the same size as you try on new clothes.
and consumer electronics manufacturers can also provide a fully personalized technical support, a substitute for customer service will carry an accurate simulation of such a product mm You are not very good digital camera mm to show you need to press any button. With the Web page and the E-mail address as popular.
virtual dating
now, more people will be to exchange, then enter emoticons, replaced by a substitute in the face of the screen according to your choice of menu to make a basic expression. There are a variety of space for you and other residents of communication: a variety of interests, DC, dance clubs, and Second Life more naked people will choose sensory stimulation.
Rosedale said, meeting rooms, separated by mountains and rivers that employees can meet and exchange information in here, even cooperation to complete their projects in the real world made the experimental design.
called Electric Sheep virtual construction company, recently began selling a Services: companies and universities pay to the Electric Sheep Company, so that in and after the text dialogue box, in years. Biboyisi to the use of a surface.
products, and, But the lack of interaction in contrast to the Life the wall as if the screen is the party's continuation in another room.
as the . so that people can do more than just watch the live television broadcast, they can make their own avatar in the virtual microphone to ask questions really involved. never realized the electronic hearing become reality.
create heaven
now, my mind has a lot of ideas, can not wait to create some of my own personal things. So I came to Austria with
arm, like magic, the sand there was a ball. We use a similar set of Photoshop tools to extend the sphere, twist it, and then give it color. Then I press a button, it would be the shape of the fixed live . Now we can give it weight, or you can make it very light and flexible.
very proud. In look cool place to visit, it is a something you can build a good place to others with. It is this strong desire to create and develop, so the network in less than 10 years today from zero to non- Department does not scale. It reminds me of when the visit Rosedale said the company Linden Labs sentence: , you will do the next day. the innovative enterprises in the online virtual space to release a digital version of the new car is a challenge, because it's registered users are often elusive, elusive.
The Japanese car companies want three-dimensional world of Second Life Scion released the latest series. Second Life is a web-based game world, there are one million market executives quickly understand that their strategy is likely to cause free car with this ...
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